MEdiacom’s “battle of the interns” Project

Beyond my day to day working on Sony PlayStation at MediaCom, interns competed in “Battle of the Interns”. Tasked with creating a 3 month beat for the client MeUndies, we presented to agency leadership at the end of our summer. Using tools such as ETelmar and Comscore, my team and I used consumer insights to create a cohesive media plan to tell a story. Beginning with the insight that consumers believe pride is a gimmick, we were able to shape our plan around 2 key dates to drive awareness not only to MeUndies but also to the communities that love and support the brand. The team and I used research to drive media choices and to create an analytical framework to track success and to help optimize on the fly. After weeks of hard work, we were named the winners based on votes from agency employees and leadership!